It doesn't mean aggressive. It doesn't mean pushing harder.
The phrase comes from Proverbs 31, from a Hebrew word that means strength, valour and capability. It's the same word used for an army. Most Bibles soften it to "virtuous" or "noble," but the original is stronger than that.
The woman in that chapter runs a household and a business. She plans ahead, works with her hands, cares for the poor, and speaks with wisdom and kindness.
"She is clothed with strength and dignity; she can laugh at the days to come."
Her strength is settled. She isn't proving anything. She knows who she is, and whose she is.
The only woman in the Bible called by this name is Ruth, a widow in a foreign land with no money and no status. So it was never about a title. It's about who she is.
That's the woman I see in the women I work with: strong, capable and tired of striving. Woman of Force is about finding your way back to that kind of strength.